Audi vs. BMW

Audi vs. BMW. This battle has raged on for quite some time. Both in terms of actual products (the cars) and in their advertising activity. Constantly battling each other and certainly made for good press – constant oneupmanship definitely brought about some buzz for both companies. The cool battle, you could argue, had Audi in [...]

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Volkswagen uses iPhone to push launch of new GTI

Volkswagen has launched a new iPhone app to target high converting consumers for the launch of its latest GTI model. AKQA created the app – so it’s bound to be of high quality and shows a real commitment on the part of Volkswagen, to spend it’s advertising budget in a more targeted way. A few [...]

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America – land of the brave, home of the misinformed

So I recently returned from a trip to New York where I met up with a few university chums from when I went to school out there. It was great fun seeing everyone and we had a really good laugh. America is still one of my favourite countries to visit and the people there are [...]

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